Meet Our Team




Diana Johnston, CLU, ChFC, CASL, LUTCF

Owner and Financial Advisor

(715) 246-5544

After 30+ years in the insurance and investment industry, Diana established Hometown Investments & Insurance Services, LLC in 2013.  Her true passion lies in working closely with people to help them realize a better financial future than they may have experienced with no formal planning process.

Diana has been employed in various areas of the financial services industry since 1981. In 2008 she started focusing her efforts on assisting individuals toward the goal of attaining a better financial future for themselves and their loved ones. As a mother of three children and grandmother of three more,  she understands the importance of planning not just for today or tomorrow, but for a better future for generations to come.

Diana is an Investment Advisor Representative with Cambridge Investment Research Advisors, Inc. Diana is licensed to assist you with a wide array of investment and insurance products, including life insurance, annuities and long term care insurance.  In the pursuit of knowledge and education in the field of insurance and investments, Diana has worked diligently to earn the following designations; CLU (Chartered Life Underwriter), ChFC (Chartered Financial Consultant), CASL (Chartered Advisor for Senior Living) and LUTCF (Life Underwriter Training Council Fellow).

When not in the office Diana enjoys golfing, camping, hiking, traveling and any activity that involves her family.








Lori Gebhard

Administrative Assistant

(715) 246-5544

Lori joined Hometown Investments & Insurance Services, LLC in September, 2013.  Lori has enjoyed working in the Financial Services industry since 2001 assisting financial planners and helping clients with their service needs.  Prior to that she spent 7 years working in the Human Resources field.   Lori assists our clients with their service requests, helps get information out to people who have requested to be on our financial information mail lists, and helps coordinate seminars and other public events and is the warm greeting when you call the office.  She's a great source of information. Please reach out to her for your customer service needs. Her areas of expertise include customer service, new business processing and general office operations. 

In her spare time, Lori enjoys spending time with her family, camping, gardening, canning and fishing.



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